Website Launch Checklist

Everything you need to successfully launch your website

Stage 1: Pre-Launch

Everything you need before putting your site on the internet.

  • Secure your business's web address.

    Choose a domain registrar that offers email forwarding and easy DNS management.

    Example: Purchase 'yourbusiness.com' from Namecheap, or any other domain provider.

  • Help search engines understand your site.

    Want to see how your metadata looks? Try www.howsitlookin.com

    Example: Metadata is information about your website that helps with search engine rankings and how your site appears in search results.

    • Example: Title: 'Professional Web Design Services | YourCompany' (50-60 characters). Description: 'YourCompany offers custom web design solutions for small businesses. Get a responsive website that converts visitors into customers.' (150-160 characters)

    • Example: Create a small version of your logo for the browser tab. Use a tool like favicon.io to generate all the sizes you need from one image.

    • Example: Create a 1200×630px image that shows your brand when people share your website on social media. Include your logo and a simple background.

    • Example: Include 5-10 relevant keywords that describe your business, like 'custom jewelry', 'handmade gifts', or 'local bakery'. Use Google Keyword Planner to find popular search terms in your industry.

  • Make sure lost visitors can find their way back.

    Example: When someone tries to visit a page that doesn't exist, they should see a friendly message and easy ways to navigate to working pages.

    • Example: Include a prominent button that says 'Back to Homepage' or 'Return to Main Page' to help lost visitors find their way back.

    • Example: Instead of 'Error 404 - Page Not Found', use something like 'Oops! We can't find the page you're looking for' with a brief explanation and maybe a touch of humor.

  • Include necessary legal information.

    Example: Most websites need a Privacy Policy and Terms of Service. If you collect any user data or use cookies, these pages are legally required in many countries.

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