Website Launch Checklist
Everything you need to successfully launch your website
Stage 1: Pre-Launch
Everything you need before putting your site on the internet.
Secure your business's web address.
Choose a domain registrar that offers email forwarding and easy DNS management.
Example: Purchase 'yourbusiness.com' from Namecheap, or any other domain provider.
Help search engines understand your site.
Want to see how your metadata looks? Try www.howsitlookin.com
Example: Metadata is information about your website that helps with search engine rankings and how your site appears in search results.
Example: Title: 'Professional Web Design Services | YourCompany' (50-60 characters). Description: 'YourCompany offers custom web design solutions for small businesses. Get a responsive website that converts visitors into customers.' (150-160 characters)
Example: Create a small version of your logo for the browser tab. Use a tool like favicon.io to generate all the sizes you need from one image.
Example: Create a 1200×630px image that shows your brand when people share your website on social media. Include your logo and a simple background.
Example: Include 5-10 relevant keywords that describe your business, like 'custom jewelry', 'handmade gifts', or 'local bakery'. Use Google Keyword Planner to find popular search terms in your industry.
Make sure lost visitors can find their way back.
Example: When someone tries to visit a page that doesn't exist, they should see a friendly message and easy ways to navigate to working pages.
Example: Include a prominent button that says 'Back to Homepage' or 'Return to Main Page' to help lost visitors find their way back.
Example: Instead of 'Error 404 - Page Not Found', use something like 'Oops! We can't find the page you're looking for' with a brief explanation and maybe a touch of humor.
Include necessary legal information.
Example: Most websites need a Privacy Policy and Terms of Service. If you collect any user data or use cookies, these pages are legally required in many countries.
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